How can I talk to Millennials?
Testing a new product, want feedback on a new program, or looking to recruit new employees, hire us for your next qualitative research project. Millennial moderators make a difference!
Imagine sitting in a room with your peers and having a moderator 20 years older asking you questions about your preference for cereal, toothpaste, or politics. Only the most outgoing participants would openly discuss their true feelings. Moreover, the moderator may not be able to sustain the conversation because they simply don’t understand what the participants are saying.
Our Millennial moderators know how to moderate focus groups and can relate with participants. Along with our extensive knowledge about Millennials, our experience as Millennials means that focus groups are more engaging, unintimidating, and therefore more valuable than those moderated by non-Millennials.