Why Aren’t College Students Using LinkedIn To Find Jobs?

Jonathan Nadeau  April 23, 2013

By: Bryan S Hall
ReadWrite
April 23, 2013

The jobless numbers in the U.S. remain an ongoing concern throughout the country. For college students and recent graduates, often dubbed “millennials,” the numbers are even worse. More than half of recent graduates are either unemployed or underemployed. Despite these figures, according to a recent survey, nearly half of current college students have never used LinkedIn – typically thought of as the social network for job seekers.

This seems like a wasted opportunity – for both students and LinkedIn.

I spoke to Dan Schawbel, founder of Millennial Branding, about the recent survey his firm conducted with AfterCollege. Despite the fact that most students are extremely social-media savvy, often heavy users of Facebook and Twitter, for example, students are  avoiding LinkedIn.

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