Posts Tagged ‘Millennials’

How To Encourage Millennials To Drink Responsibly

By: Paul Aziz PSFK Aug. 13, 2013 Alcoholic beverages company Diageo launched ‘Think How You Drink’ as a CSR campaign to convey the importance of drinking responsibly to millennial consumers. The campaign taps into the consumer segment’s sense of shame and embarrassment in a humorous manner to avoid being ‘preachy’. The video content spotlights various drunken walk styles […]

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Why paying millennials by the hour is a mistake

By: Eric Chester Fast Casual Aug. 13, 2013 Q. What’s the simplest way to pay an employee? A. Wage per hour. Simply multiply the number of hours worked by the agreed upon hourly wage, subtract taxes and presto — a paycheck! Hourly compensation has been a staple of the free enterprise system since Rosie fastened […]

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How Small Businesses Can Build A Relationship With Millennial Customers

By John Mason, General Manager of IBM‘s Midmarket Business Forbes Aug. 12, 2013 By 2017, millennials –- those consumers now in their mid-teens to mid-30s –- will have more spending power than any other generation in history. This is also a generation that has grown up with information at its fingertips, and isn’t afraid to use — or share […]

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Can You Actually Teach A Millennial How To Do Social Media?

By: Dorie Clark Forbes Aug. 6, 2013 Go ahead, try to “teach” today’s typical college or graduate student how to use Twitter, Facebook, Tumblr or Reddit. As Forbes’ Mark Fidelman reported last year, many graduate programs aren’t even trying – perhaps because of ossified course approval processes, which often take years to get new material into the […]

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Why Millennials Need To Snag A Corporate Board Seat, Now

By: Kate Taylor Forbes July 29, 2013 Becoming a corporate director hasn’t crossed the mind of most of the 20-something women I know. If anything, board membership is a far off fantasy. But, as Betsy Berkhemer-Credaire convincingly argues in The Board Game, one of the best ways to establish a career is to position yourself on a […]

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Millennials And Anxiety: Is Generation Y Anxious?

By:  Aya Tsintziras The Huffington Post Canada July 26, 2013 High school English teacher Julia Arbuckle remembers the anxiety she felt when she was a student at the University of Toronto. “I was stressed because I was doing an arts degree,” she says, “and I thought, ‘How am I going to make it in life?’” Arbuckle, […]

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Advisers Must Understand Millennials To Attract Them

By Gary M. Stern Investor’s Business Daily July 26, 2013 Members of the so-called millennial generation like to live for today. Many don’t consider hiring a financial planner. The wealth managers that require a minimum $250,000 investment make it hard to attract Gen Xs and Gen Ys who were born between 1970 to 2000 and haven’t […]

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Millennials want answers about the debt

By: James McKitrick The Baltimore Sun July 23, 2013 While the tentacles of Washington dysfunction reach all national demographics, one often overlooked group is our young adults — affectionately termed the “Millennials.” Obvious evidence of this has been Congress’ inability to thus far keep interest rates on student loans from rising sharply down the road. […]

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Savvy millennials get an early start on investing

By: Melissa Leong Financial Post July 22, 2013 Much is often made of the financial pressures that Millennials face. They have higher tuition costs and graduate with heavy student debts.  They face heftier housing prices and shrinking job opportunities. But in the face of that, Millennials are starting to invest for the future at a […]

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All My Exes Live in Texts: Why the Social Media Generation Never Really Breaks Up

By: Maureen O’Connor NY Magazine July 21, 2013 I have 700 friends on Facebook, 36 of whom I consider exes. Not all are ex-boyfriends—in the eleven years that “boyfriend” has been a name for men in my life, I have referred to nine as “boyfriends.” The rest are men I dated casually, guys I dated disastrously, make-out […]

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