Posts Tagged ‘Millennials’

Carmakers struggle to get Gen Y behind the wheel

Boomers continue their love affair with the car while the industry ponders how to get their tech-driven kids on the bandwagon. By: Lisa Wright Business Reporter, Published on Thu Oct 10 2013 Toronto Star The president of Toyota Motor Corp. is perplexed by boys who don’t have a vehicle and think they can pick up girls these days. […]

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Amid Riots in Sudan, These Millennials Are Becoming a Powerful Force

This afternoon, Sudan’s government shut off the internet, amid a third day of protests against the government. The country has seen fleeting protests since the start of uprisings in 2011, often times sparking rumors of its very own “Arab Spring.” The grassroots protests are happening in neighborhoods all over Khartoum, the nation’s capital. The protests have come at […]

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For Politicians, Millennials Prove Hard To Pin Down

The emerging generation of politically active young Americans is shattering traditional notions of party affiliation and ideology in general. By Trisha Marczak | September 26, 2013 The emerging generation of millennials is shifting into a political power unlike those who have gone before, representing a new wave of Americans who no longer fit neatly into either major political […]

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The Outsiders: How Can Millennials Change Washington If They Hate It?

By: Ron Fournier The Atlantic Aug 26, 2013 Forget what you’ve read about the “Me, Me, Me Generation.” Here are four things you probably don’t know about the 95 million Americans born between 1982 and 2003: Millennials, in general, are fiercely committed to community service. They don’t see politics or government as a way to […]

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How To Encourage Millennials To Drink Responsibly

By: Paul Aziz PSFK Aug. 13, 2013 Alcoholic beverages company Diageo launched ‘Think How You Drink’ as a CSR campaign to convey the importance of drinking responsibly to millennial consumers. The campaign taps into the consumer segment’s sense of shame and embarrassment in a humorous manner to avoid being ‘preachy’. The video content spotlights various drunken walk styles […]

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Why paying millennials by the hour is a mistake

By: Eric Chester Fast Casual Aug. 13, 2013 Q. What’s the simplest way to pay an employee? A. Wage per hour. Simply multiply the number of hours worked by the agreed upon hourly wage, subtract taxes and presto — a paycheck! Hourly compensation has been a staple of the free enterprise system since Rosie fastened […]

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How Small Businesses Can Build A Relationship With Millennial Customers

By John Mason, General Manager of IBM‘s Midmarket Business Forbes Aug. 12, 2013 By 2017, millennials –- those consumers now in their mid-teens to mid-30s –- will have more spending power than any other generation in history. This is also a generation that has grown up with information at its fingertips, and isn’t afraid to use — or share […]

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Can You Actually Teach A Millennial How To Do Social Media?

By: Dorie Clark Forbes Aug. 6, 2013 Go ahead, try to “teach” today’s typical college or graduate student how to use Twitter, Facebook, Tumblr or Reddit. As Forbes’ Mark Fidelman reported last year, many graduate programs aren’t even trying – perhaps because of ossified course approval processes, which often take years to get new material into the […]

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Why Millennials Need To Snag A Corporate Board Seat, Now

By: Kate Taylor Forbes July 29, 2013 Becoming a corporate director hasn’t crossed the mind of most of the 20-something women I know. If anything, board membership is a far off fantasy. But, as Betsy Berkhemer-Credaire convincingly argues in The Board Game, one of the best ways to establish a career is to position yourself on a […]

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Millennials And Anxiety: Is Generation Y Anxious?

By:  Aya Tsintziras The Huffington Post Canada July 26, 2013 High school English teacher Julia Arbuckle remembers the anxiety she felt when she was a student at the University of Toronto. “I was stressed because I was doing an arts degree,” she says, “and I thought, ‘How am I going to make it in life?’” Arbuckle, […]

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