Posts Tagged ‘Millennials’

“Thanks Mom and Dad!”: Housing market not accessible for Millennials without help of parents

For Millennials living in Canada’s biggest cities, buying a home is looking farther and farther out of reach. With the price of housing sky rocketing, many Millennials are turning to their parents to help shoulder the financial burden. Experts from HomEquity Bank are reporting a marked upturn in parents who are inquiring about assisting their […]

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Forget the Bed Bugs: Millennials opt for a new kind of hostel

As discussed in an earlier post, Canadian Millennials are opting to travel abroad rather than domestically. But where are they staying during their backpacking adventures? Ask any Millennial and they’ll all tell you the same thing – hostels! The more affordable counterpart to traditional hotels, hostels are distinguished by their communal facilities and younger guests. […]

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Millennials and their emotional ties to coffee

As Millennials, we have a reputation for being, shall we say, more sensitive than previous generations. A new study suggests this emotionality extends to everyday coffee purchases. Our Millennial love of coffee is well known- after all, Starbucks’ Pumpkin Spice Lattes are the undisputed trademark for an entire subset of Millennial women. However the study […]

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Why American Millennials Like Trump (And How Canadians are Different)

A study published by the Harvard Institute of Politics is showing that a surprising number of millennials support US Presidential candidate, Donald Trump. The poll showed that 25% of people under 30 intend on voting for ‘the Donald’ if Hillary Clinton wins the Democratic nomination. However (as expected) Democratic nomination candidate, Bernie Sanders, remains the most […]

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The Millennial Way: Meaning & Balance

Our CEO, David Coletto, sat down with Electrical Business Magazine to talk about what Millennials are looking for in the workplace. Read an excerpt below: By Renée Francoeur Spring 2016 “If not the most important thing, opportunity is definitely near the top of things Millennials look for in the workplace according to David Coletto, the […]

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Here One Minute, Gone the Next: Brand Use of Snapchat

A recent survey has revealed that Snapchat can be a valuable tool for brands in reaching Millennials. Snapchat is a social media platform that allows users to share images, videos, and text for brief amounts of time before the content vanishes. It also contains a “Discover” component where media outlets and brands can share content […]

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School’s Out For Summer: Millennials and Vacation

With summer right around the corner, many are wondering where to spend their vacation. For Millennials, the answer likely isn’t Canada. A recent study by Destination Canada revealed that Millennials are eight times more likely to travel internationally than domestically. Factors cited include prohibitively expensive domestic airfare and the lack of affordable accommodations. While these […]

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Introducing Matters of Opinion 2014: How information is shared & considered among Canadians

How do Canadians share and consider information about public affairs? For a second year, FullDuplex.ca and Abacus Data partnered to explore how Canadians are using the Internet to gather and process current events, which sources of information they rely upon to arrive at considered opinions, and how they participate online in a variety of political, […]

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Debt is keeping millennials up at night

By: Francine Kopun Business reporter, Published on Wed Aug 27 2014 Toronto Star Half of millennials are so stressed about debt they are losing sleep over it, according to the results of a survey by BMO. The survey found that the household debt is $73,305 for millennials (those aged 18 to 34) and $92,476 for Canadians aged 35 […]

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Broadbent Institute: Poll shows deep unease among Millennials and Boomers

A poll conducted by Abacus Data for the Broadbent Institute shows deep unease with economic policies tilted more to the needs of corporations than citizens. The institute asked 983 Canadians aged 20-30 who are in the job market—millennials—and 1,064 people aged 50-65—boomers—who have at least one child aged 20 or older. Download the full report […]

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