Posts Tagged ‘Millennial’

Food Tourism draws Millennials to unlikely destination

If you know anything about Millennials, you likely know about our love for food. Past generations have shown appreciation for cuisine sure, but Millennials take this to a whole new level. Indeed, entire communities of Millennials have developed around food culture, dubbing themselves “Foodies”. What does it mean to be a part of the “Foodie” […]

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DURING THE RAPTORS PLAYOFF RUN, WERE CANADIANS FOLLOWING THE NBA, NHL, or MLB MORE CLOSELY?

With the Raptors’ exciting Eastern Conference run officially at a close, we asked Canadians how closely they were following a number of professional sports in mid-May. Here is what we found: 26% of Canadians at least somewhat closely followed the NHL playoffs, followed by 25% who were following the Blue Jays regular season. The Raptors’ […]

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Need to Give Your Board a Boost? Add a Millennial

Is your governance board struggling to understand your consumer base? Having trouble staying on top of the latest trends in tech and employment? One author suggests that the answer may be generational diversity. In an op-ed for Forbes, Avery Blank argues that adding  Millennials to governance boards can significantly benefit corporations. According to Blank, from a strategic planning […]

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The Trucking Industry Has a Millennial Problem

The trucking industry is having a hard time attracting a younger workforce. A new study commissioned by the Canadian Trucking Alliance revealed that the industry could be short as many as 48,000 workers by 2024. Speaking on CBC Radio program “The Current”, Abacus Data CEO David Coletto explained that the trucking industry faces several challenges recruiting Millennial employees. Photo Credit Coletto explained […]

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Game On: The Gamification of Job Training

Innovative employers are using a new way to engage employees – games. Gamification, the process of applying game-like elements to a task, is on the rise in many areas, especially when it comes to job training, gamifying the process can increase engagement among new employees. From our research, we know that a Millennial employees value […]

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Are things as bad for Millennials than in the past?

David joined Steve Paikin on The Agenda to discuss whether things are really worse for Millennials than for other generations. In the decision, he cited findings from an Abacus Data survey on Millennials.  You can find the results here. He also cited the results of a study published by the Toronto Star in 2007 on […]

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The Outsiders: How Can Millennials Change Washington If They Hate It?

By: Ron Fournier The Atlantic Aug 26, 2013 Forget what you’ve read about the “Me, Me, Me Generation.” Here are four things you probably don’t know about the 95 million Americans born between 1982 and 2003: Millennials, in general, are fiercely committed to community service. They don’t see politics or government as a way to […]

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How To Encourage Millennials To Drink Responsibly

By: Paul Aziz PSFK Aug. 13, 2013 Alcoholic beverages company Diageo launched ‘Think How You Drink’ as a CSR campaign to convey the importance of drinking responsibly to millennial consumers. The campaign taps into the consumer segment’s sense of shame and embarrassment in a humorous manner to avoid being ‘preachy’. The video content spotlights various drunken walk styles […]

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Why paying millennials by the hour is a mistake

By: Eric Chester Fast Casual Aug. 13, 2013 Q. What’s the simplest way to pay an employee? A. Wage per hour. Simply multiply the number of hours worked by the agreed upon hourly wage, subtract taxes and presto — a paycheck! Hourly compensation has been a staple of the free enterprise system since Rosie fastened […]

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How Small Businesses Can Build A Relationship With Millennial Customers

By John Mason, General Manager of IBM‘s Midmarket Business Forbes Aug. 12, 2013 By 2017, millennials –- those consumers now in their mid-teens to mid-30s –- will have more spending power than any other generation in history. This is also a generation that has grown up with information at its fingertips, and isn’t afraid to use — or share […]

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