Posts Tagged ‘Marketing’



What the heck is a Xennial?

The Xennial [Zen-ee-al]. You might have thought that us stats guys were busy recalibrating our regression models after Brexit and Donald Trump’s audacious electoral win—speaking of which, please consider donating»

Millennials and their emotional ties to coffee

As Millennials, we have a reputation for being, shall we say, more sensitive than previous generations. A new study suggests this emotionality extends to everyday coffee purchases. Our Millennial love»

School’s Out For Summer: Millennials and Vacation

With summer right around the corner, many are wondering where to spend their vacation. For Millennials, the answer likely isn’t Canada. A recent study by Destination Canada revealed that Millennials»