Posts Tagged ‘consumer behaviour’

Have a Heart: Why Social Corporate Responsibility Matters to Millennials

As of 2015, Millennials officially make up the largest generation of consumers. As companies scramble to gain a competitive advantage with Gen Y, many would be advised to consider corporate social responsibility. Corporate social responsibility (or CSR) is defined as “the voluntary activities undertaken by a company to operate in an economic, social and environmentally […]

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Millennials Look to Friends to Determine Their Spending Habits

A new survey from the American Institute of CPAs and the Ad Council shows that millennials reference their friends’ spending habits to determine how to spend their money. An astounding 78% of the 25-to-34-year-olds surveyed follow that philosophy. Nearly two-thirds of millennials say they want to live and dress like their friends, and a similar number want […]

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Carmakers struggle to get Gen Y behind the wheel

Boomers continue their love affair with the car while the industry ponders how to get their tech-driven kids on the bandwagon. By: Lisa Wright Business Reporter, Published on Thu Oct 10 2013 Toronto Star The president of Toyota Motor Corp. is perplexed by boys who don’t have a vehicle and think they can pick up girls these days. […]

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