Posts Tagged ‘canadian Millennials’

Millennials and the short-term rental market

By Shruti Sandhu Millennials and the Canadian Housing Market have been a subject of discussion for nearly a decade. Can they afford it? What will they buy? Where will they buy? When will they buy? These are all questions that reporters, realtors, and social scientists try and answer on a regular basis. Born between the […]

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Rented dreams: The truth behind millennial home ownership

By Devlyn Lalonde 80% of millennials want to own a home. 80% is a staggering figure, especially when we are routinely told that millennials are a generation of perennial renters, opting to pay rent over paying down a mortgage. Now, the stereotype of the eternal renter is not unfairly painted, currently, only 27% of millennials […]

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Millennials: Where will they go?

By Devlyn Lalonde As we enter into a new year, we turn our gaze to the future of the millennial generation. January 1st doesn’t just mark the beginning of another year; it marks the first time that boomers will not hold the plurality of decision-making power in a Canadian election. With the average life expectancy […]

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Millennials and technology: Their digital nativity

By Oksana Kishchuk As we reflect on millennials over the past year, I think it only makes sense to share some of the reflections we collected from Millennials in our latest Canadian Millennials Report this June. One of the most repeated hallmarks of this generation is how technology has been engrained in their daily lives. Many […]

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What’s in a word?

By Oksana Kishchuk Millennials. It is a term that we hear a lot online, and in the news, and around the office here at Abacus Data. According to Forbes, the word ‘millennial’ was first used to describe this generation in 1991. In the book titled, ‘Generations’, historians Neil Howe and William Straus discussed “generational personalities”, where […]

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What makes a millennial?

By Devlyn Lalonde To kick off our millennial year in review we start by looking at the subject of our discussion: the millennials. Most of our regular readers you will know that millennials are a generational cohort born between the years of 1980 and 2000. In Canada, millennials make up just a little over a […]

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China dolls, vodka bears, and grounded eagles: Shifting Canadian perspectives of foreign governments

In the latter part of 2017 we asked 2,000 Canadians their thoughts on several foreign governments. When we look at Canada’s wider community of friends there’s a constant narrative across generations. Both Boomers and Millennials agree that our post-war allies, like Japan and Mexico (who finished at the top of our list) are awesome. Honestly, […]

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Sustainable Growth: How Millennials kick-started the Green Economy

By: Devlyn Lalonde Despite popular belief, Millennials really care about money. It’s true, despite being more likely to leave higher paying work for more fulfilling-lower paying work than previous generations and despite self-identifying as “not being motivated by fiscal incentives”, Millennials really care about money. Millennials care about where there money comes from, whether or […]

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New tech is Star Trek: Millennials and the fitness gadgets they wear

We previously wrote a post on the #Selfcare phenomenon that has seized the Millennial generation -if you haven’t had a chance to read it click here to check it out. That post and your conversation got us thinking about how Millennial views on health and healthy lifestyles are unique as compared to other generations. With that […]

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#Selfcare – The $10B industry Millennials made by accident

  “I’m going to take a ‘me’ day”. As most employers and Boomer parents might of noticed, their Millennial interns and children have taken up the mantel of “self-health” with a fervour often reserved  for Apple users and those charity canvassers we avoid eye contact with on street corners. In one day on Twitter, the […]

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