Posts Tagged ‘beer’

How To Encourage Millennials To Drink Responsibly

By: Paul Aziz PSFK Aug. 13, 2013 Alcoholic beverages company Diageo launched ‘Think How You Drink’ as a CSR campaign to convey the importance of drinking responsibly to millennial consumers. The campaign taps into the consumer segment’s sense of shame and embarrassment in a humorous manner to avoid being ‘preachy’. The video content spotlights various drunken walk styles […]

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