By: Hadley Malcolm
April 21, 2013
Millennials let it all hang out. Online that is.
A new survey out from the University of Southern California’s Center for the Digital Future shows that Millennials are more willing than any other generation to post personal information online — especially if they get something out of it.
To be fair, Millennials are still concerned with anyone having access to their personal data or web history. In response to the statement, “No one should ever be allowed to have access to my personal data or web behavior,” 70% of Millennials agreed, while 77% of those 35 and over agreed.
But whether it’s early access to a sale, an exclusive coupon, or more relevant advertising, Millennials more instinctively understand that engaging with companies online has benefits, and that those benefits often become more valuable when companies have more information about who they are.