For our intercept studies Abacus Data sends its Millennial teams to the streets (malls, stores, or city centres) to talk to your target audience.
An intercept study typically selects respondents by stopping them (i.e. intercepting them) in a public place (e.g. a shopping mall). Once a potential respondent is stopped by an interviewer, he or she can be screened for the criteria that determine the eligibility for the particular study.
In enlisting our Millennial interviewers to help develop the questionnaire guides, target the right groups and interpret Millennial responses you give your research project the Millennial edge.