How Small Businesses Can Build A Relationship With Millennial Customers

Jonathan Nadeau  August 12, 2013

By John Mason, General Manager of IBM‘s Midmarket Business
Forbes
Aug. 12, 2013

By 2017, millennials –- those consumers now in their mid-teens to mid-30s –- will have more spending power than any other generation in history.

This is also a generation that has grown up with information at its fingertips, and isn’t afraid to use — or share — it, to influence and be influenced on where to direct their spending.

We are in perhaps the most exciting age of business, where innovation is rewarded and consumers want to be engaged more than ever before. Global marketplaces continue to evolve rapidly, with technologically-focused younger generations flooding the consumer and employee landscapes.

Continue reading…

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