The Huffington Post BC
Posted October 10, 2012
A B.C. government ad trying to promote skilled-trade jobs in the province is baffling people instead with a message that “hipster is not a real job.”
The slogan is part of a $15-million campaign on B.C. buses, reported Canadian Business. The ads direct people to a job-posting website trying to fill a huge labour shortage expected in B.C.
As many as 435,000 openings are expected by 2020 thanks to shipbuilding contracts, new liquefied natural gas plants and a booming mining sector, but a Skills Canada study shows only a quarter of young people are considering a career in the trades.
While it’s doubtful anyone considers sporting ironic T-shirts, skinny jeans and moustaches an actual job, the B.C. slogan had students scratching their heads.
The B.C. Liberal government’s ad campaign also includes the slogans: “Because marrying rich may not pan out” and “There’s a reason it’s called being a ski bum.”