In early 2014, Abacus Data, yconic and the Globe and Mail partner to conduct a comprehensive study of Canadians aged 15 to 33.
The study was completed to measure attitudes, perceptions and the behaviours of Canadian Millennials on a wide range of topics which include:
The studies can be downloaded below.
The State of GenY Finances: GenYFinancials_GM_ABACUS_yconic_Final
The State of GenY’s Mind: GenYState of Mind_GM_ABACUS_yconic_Final
Whether studying Canadian Millennial attitudes towards their job, the newest technology, social media, or politics, Abacus Data brings a fresh, unconventional, Millennial curiosity to research.
We invite visitors to review our studies and engage us in exploring their relevance to their business.
Our research covers three broad subject areas.
Below you will find a selection of free reports prepared by the Canadian Millennials team. The research is original and all the survey work was conducted by the team at Abacus Data.