Research and Web Briefs

In early 2014, Abacus Data, yconic and the Globe and Mail partner to conduct a comprehensive study of Canadians aged 15 to 33.

The study was completed to measure attitudes, perceptions and the behaviours of Canadian Millennials on a wide range of topics which include:

  • The Millennial State of Mind
  • GenY Financials and Paying for Post-secondary education
  • Achieving Financial Independence
  • Home Ownership
  • Retirement Planning

The studies can be downloaded below.

The State of GenY Finances: GenYFinancials_GM_ABACUS_yconic_Final

The State of GenY’s Mind: GenYState of Mind_GM_ABACUS_yconic_Final


What We Study

Whether studying Canadian Millennial attitudes towards their job, the newest technology, social media, or politics, Abacus Data brings a fresh, unconventional, Millennial curiosity to research.

We invite visitors to review our studies and engage us in exploring their relevance to their business.

Our research covers three broad subject areas.

Research Archive

Below you will find a selection of free reports prepared by the Canadian Millennials team.  The research is original and all the survey work was conducted by the team at Abacus Data.