Ad and Concept Testing

What do Canadian Millennials think?

Our online survey software enables our clients to test visual brand concepts, specific behaviour and issue stances among the wider Millennial population, or a specifically targeted Millennial segment or consumer group.

With online research, respondents can view videos, listen to audio recordings, and read detailed text or visual presentations. This engages the respondent in the research experience while allowing us to collect more valuable data and feedback for our client than telephone surveys would allow.

Quantitative public opinion and market research allows us to be certain that the opinions and behaviour of respondents match those found among the broader study population.

And we are able to conduct research in Canada, the United States, or Britain. If our clients need global comparative studies, our research partners can help find the sample and we can be up and running with a survey in days.

And our software takes the survey to where the Millennials are – online, mobile, and available 24 hours a day, 7 days a week.