Custom quantitative research
With custom quantitative research we help to uncover and explain Millennial attitudes, preferences and behaviour of respondents aged 15 and older.
Our online survey software enables our clients to test visual brand concepts, specific behaviour and issue stances among the wider Millennial population, or a specifically targeted Millennial segment or consumer group.
With online research, respondents can view videos, listen to audio recordings, and read detailed text or visual presentations. This engages the respondent in the research experience while allowing us to collect more valuable data and feedback for our client than telephone surveys would allow.
Quantitative public opinion and market research allows us to be certain that the opinions and behaviour of respondents match those found among the broader study population.
And we are able to conduct research in Canada, the United States, or Britain. If our clients need global comparative studies, our research partners can help find the sample and we can be up and running with a survey in days.
Just like most Millennials – we don’t like waiting so we never make our clients wait. We complete our survey work quickly, on time, and on budget.
When the data is collected, Abacus Data will draft custom research reports presenting detailed analysis on the findings including use of the YSegments and sit down with you to make sure you understand what wefound and how you can use it to improve your business, achieve a set of objectives, or just plain succeed. And our software takes the survey to where the Millennials are – online, mobile, and available 24 hours a day, 7 days a week.