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Introducing The Canadian Millennial Report

Abacus Data is pleased to offer Canada’s first comprehensive syndicated bi-annual study of Canadian Millennials – The Canadian Millennial Report. While previous studies focus on Canadian youth, our studies track this key generation over time; capturing changes in attitudes and behaviour by tracking responses to important issues. Click here to download the complete product sheet. […]

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Need to Give Your Board a Boost? Add a Millennial

Is your governance board struggling to understand your consumer base? Having trouble staying on top of the latest trends in tech and employment? One author suggests that the answer may be generational diversity. In an op-ed for Forbes, Avery Blank argues that adding  Millennials to governance boards can significantly benefit corporations. According to Blank, from a strategic planning […]

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Why American Millennials Like Trump (And How Canadians are Different)

A study published by the Harvard Institute of Politics is showing that a surprising number of millennials support US Presidential candidate, Donald Trump. The poll showed that 25% of people under 30 intend on voting for ‘the Donald’ if Hillary Clinton wins the Democratic nomination. However (as expected) Democratic nomination candidate, Bernie Sanders, remains the most […]

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The Millennial Way: Meaning & Balance

Our CEO, David Coletto, sat down with Electrical Business Magazine to talk about what Millennials are looking for in the workplace. Read an excerpt below: By Renée Francoeur Spring 2016 “If not the most important thing, opportunity is definitely near the top of things Millennials look for in the workplace according to David Coletto, the […]

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Here One Minute, Gone the Next: Brand Use of Snapchat

A recent survey has revealed that Snapchat can be a valuable tool for brands in reaching Millennials. Snapchat is a social media platform that allows users to share images, videos, and text for brief amounts of time before the content vanishes. It also contains a “Discover” component where media outlets and brands can share content […]

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The Trucking Industry Has a Millennial Problem

The trucking industry is having a hard time attracting a younger workforce. A new study commissioned by the Canadian Trucking Alliance revealed that the industry could be short as many as 48,000 workers by 2024. Speaking on CBC Radio program “The Current”, Abacus Data CEO David Coletto explained that the trucking industry faces several challenges recruiting Millennial employees. Photo Credit Coletto explained […]

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School’s Out For Summer: Millennials and Vacation

With summer right around the corner, many are wondering where to spend their vacation. For Millennials, the answer likely isn’t Canada. A recent study by Destination Canada revealed that Millennials are eight times more likely to travel internationally than domestically. Factors cited include prohibitively expensive domestic airfare and the lack of affordable accommodations. While these […]

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Game On: The Gamification of Job Training

Innovative employers are using a new way to engage employees – games. Gamification, the process of applying game-like elements to a task, is on the rise in many areas, especially when it comes to job training, gamifying the process can increase engagement among new employees. From our research, we know that a Millennial employees value […]

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David Coletto talks Millennials and housing on BNN

More than half of Canadian millennials are tired of paying rent, but 70 per cent would rather hold out for a home they really want before jumping into the real estate market, according to a new poll released by the Bank of Montreal on Tuesday. The Pollara survey conducted for BMO revealed almost all millennials, […]

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Canadian millennials buying houses at younger age than their parents: report

Canadian millennials aged 25 to 34 are better off than their American counterparts — and are entering the housing market at a younger age than their parents did, suggests a new report from TD Economics. “In Canada, millennials … have found good jobs, higher incomes — particularly females,” said Diana Petramala, an economist for TD Economics and co-author […]

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