News

10/10: Millennials and our desire for feedback

As has been oft-repeated, Millennials are as unique as employees as they are citizens or consumers. Our distinct upbringing and exposure to technology means we have unique needs in the workplace- needs our employers often fail to address. Of these needs, none are more prominent than our desire for feedback. Report after report, has demonstrated […]

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#Remain: The Millennials on Brexit

Well, the dust is still settling and people around the world are shocked to find that the has UK voted to leave the EU. While it will be some time until the official numbers are available, unofficial reports paint a picture of Brexit as a deep generational divide. A poll by YouGov showed that 64% […]

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Have a Heart: Why Social Corporate Responsibility Matters to Millennials

As of 2015, Millennials officially make up the largest generation of consumers. As companies scramble to gain a competitive advantage with Gen Y, many would be advised to consider corporate social responsibility. Corporate social responsibility (or CSR) is defined as “the voluntary activities undertaken by a company to operate in an economic, social and environmentally […]

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Millennials Have Arrived: How Gen Y Shaped the 2015 Canadian Federal Election

We all know the narrative about young people that we don’t vote. Article after article has been penned about Millennials’ political apathy. But that narrative may be about to change. New data from Elections Canada showed a nearly 20% bump in voter turnout from Canadians aged 18 to 24 from 2011 to 2015. The increase […]

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“Thanks Mom and Dad!”: Housing market not accessible for Millennials without help of parents

For Millennials living in Canada’s biggest cities, buying a home is looking farther and farther out of reach. With the price of housing sky rocketing, many Millennials are turning to their parents to help shoulder the financial burden. Experts from HomEquity Bank are reporting a marked upturn in parents who are inquiring about assisting their […]

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Food Tourism draws Millennials to unlikely destination

If you know anything about Millennials, you likely know about our love for food. Past generations have shown appreciation for cuisine sure, but Millennials take this to a whole new level. Indeed, entire communities of Millennials have developed around food culture, dubbing themselves “Foodies”. What does it mean to be a part of the “Foodie” […]

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Bag it up: Millennials’ surprising shopping habits

As the largest and most influential consumer group, Millennial shoppers have captured the imagination of the fashion industry. But as one new study shows, Millennial consumers buy one particular product in an unexpected way. Handbags, a product owned by most Millennial women, are subject to a long consideration process before purchase a new study suggests. […]

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Forget the Bed Bugs: Millennials opt for a new kind of hostel

As discussed in an earlier post, Canadian Millennials are opting to travel abroad rather than domestically. But where are they staying during their backpacking adventures? Ask any Millennial and they’ll all tell you the same thing – hostels! The more affordable counterpart to traditional hotels, hostels are distinguished by their communal facilities and younger guests. […]

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Millennials and their emotional ties to coffee

As Millennials, we have a reputation for being, shall we say, more sensitive than previous generations. A new study suggests this emotionality extends to everyday coffee purchases. Our Millennial love of coffee is well known- after all, Starbucks’ Pumpkin Spice Lattes are the undisputed trademark for an entire subset of Millennial women. However the study […]

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DURING THE RAPTORS PLAYOFF RUN, WERE CANADIANS FOLLOWING THE NBA, NHL, or MLB MORE CLOSELY?

With the Raptors’ exciting Eastern Conference run officially at a close, we asked Canadians how closely they were following a number of professional sports in mid-May. Here is what we found: 26% of Canadians at least somewhat closely followed the NHL playoffs, followed by 25% who were following the Blue Jays regular season. The Raptors’ […]

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