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Millennials and their emotional ties to coffee

As Millennials, we have a reputation for being, shall we say, more sensitive than previous generations. A new study suggests this emotionality extends to everyday coffee purchases. Our Millennial love»

Introducing The Canadian Millennial Report

Abacus Data is pleased to offer Canada’s first comprehensive syndicated bi-annual study of Canadian Millennials – The Canadian Millennial Report. While previous studies focus on Canadian youth, our studies track»

— June 1, 2016

Need to Give Your Board a Boost? Add a Millennial

Is your governance board struggling to understand your consumer base? Having trouble staying on top of the latest trends in tech and employment? One author suggests that the answer may be generational»

The Millennial Way: Meaning & Balance

Our CEO, David Coletto, sat down with Electrical Business Magazine to talk about what Millennials are looking for in the workplace. Read an excerpt below: By Renée Francoeur Spring 2016»

The Trucking Industry Has a Millennial Problem

The trucking industry is having a hard time attracting a younger workforce. A new study commissioned by the Canadian Trucking Alliance revealed that the industry could be short as many as 48,000 workers»

— May 24, 2016
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School’s Out For Summer: Millennials and Vacation

With summer right around the corner, many are wondering where to spend their vacation. For Millennials, the answer likely isn’t Canada. A recent study by Destination Canada revealed that Millennials»