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Millennials twice as likely to fall victim to cyber crime new study suggests

As avid readers of our blog know, Millennials have, by-far, the greatest online risk exposure as compared to any older demographic. Millennials spend on average, 3 hours or more of their waking hours on the internet per day. With such exposure it is unsurprising that they would encounter a greater number of nefarious persons seeking […]

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Sustainable Growth: How Millennials kick-started the Green Economy

By: Devlyn Lalonde Despite popular belief, Millennials really care about money. It’s true, despite being more likely to leave higher paying work for more fulfilling-lower paying work than previous generations and despite self-identifying as “not being motivated by fiscal incentives”, Millennials really care about money. Millennials care about where there money comes from, whether or […]

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Véa: The Millennial Cracker from the World for the World

As Boomer parents can attest, Millennials have always been picky eaters. But now their refined pallets have been infused with the social conscience of a Himalayan Yogi. Meet Véa, the hottest trend in bite-sized crackers since the communion wafer. Véa is the newest creation from the snack giant Mondelēz International, whose other notable products include […]

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New tech is Star Trek: Millennials and the fitness gadgets they wear

We previously wrote a post on the #Selfcare phenomenon that has seized the Millennial generation -if you haven’t had a chance to read it click here to check it out. That post and your conversation got us thinking about how Millennial views on health and healthy lifestyles are unique as compared to other generations. With that […]

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#Selfcare – The $10B industry Millennials made by accident

  “I’m going to take a ‘me’ day”. As most employers and Boomer parents might of noticed, their Millennial interns and children have taken up the mantel of “self-health” with a fervour often reserved  for Apple users and those charity canvassers we avoid eye contact with on street corners. In one day on Twitter, the […]

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Air France unveils new ‘Millennial’ airline

  “Is this gluten-free?” the voice inquired from the seat behind me on a recent flight. “I’m on a gluten-free diet for the next 30 days so I just want to make sure there’s none in here.” The subject of discussion, a pack of peanuts, the answer to the gentleman’s question, ‘yes’. It was at […]

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A tide to raise all boats: Millennials support Trudeau government as economic perceptions improve

By: Devlyn Lalonde Its morning again in Canada and we would like to welcome you to the second edition of our series, The Millennial Vote. And if you happen to be one of the 183 Liberal MPs representing your constituents in the House of Commons, I’m going to feed some carbon neutral unicorn coal into the […]

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We are not amused: How Millennials played “king” maker in UK General Election 2017

Welcome to our new series The Millennial Vote. In this series we will look at how Millennials are voting in elections around the world. Today we will be looking at the UK general election which took place on June 8th, 2017. Some context, this “snap” election was called by Conservative Party Leader, Theresa May and […]

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What the heck is a Xennial?

The Xennial [Zen-ee-al]. You might have thought that us stats guys were busy recalibrating our regression models after Brexit and Donald Trump’s audacious electoral win—speaking of which, please consider donating to our crowd funder to aid broken and out-of-work statisticians 2016 has so crassly left washed upon the melancholic shores of societal dejection, they need […]

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The Surprising Source Millennials are Turning to for Travel Money

It’s no secret how much Millennials love to travel. In fact, one study found that 87% of Millennials saw travel as a very important aspect of their lifestyle, and 86% planned to travel the globe as much as possible in their life. However, Millennials face one major obstacle to making their wanderlust a reality- finances. […]

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