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The Millennial Market of eSports

The global phenomenon of the eSports industry is only continuing to gain more traction, and you guessed it, it’s powered by millennials. For those who don’t live behind their computer screens, eSports are digital competitions between players of electronic games. Console (think Xbox and PlayStation) and computer games are the most popular, and players either […]

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Millennials Not on Vacation

Can’t imagine the workplace without you? Does logging off your work account stress you out? Does spending your paid vacation days on the beach frighten you? If you said yes to any of these questions, then you’re not alone. It’s July and vacation season is underway, but not for millennials. Despite the abhorrent number of […]

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Give me a Tip? Give me a Break!

Let’s be honest, the conversation about tipping can be uncomfortable for millennials – especially since CreditCards released their study results that determined Millennials are terrible at it. It thereafter inspired many other articles in the past few days titled along the lines of, “Millennials are the Worst Tippers”. The first thought that struck me when […]

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OUTSOURCED Part 3: Peer Networks: The Currency of Trust

Outsourced By Callista Ryan How do we decide whom and what we place our trust in? Generally, you trust your parents and family members because you were born into their lives. You typically trust your spouse because there is an underlying attraction which facilitates its development. But how do you trust a stranger? How do […]

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OUTSOURCED Part 2: In Peer, I Trust: Outsourcing Our Minds to the Web

Outsourced By Callista Ryan Looking for a place to eat out tonight? Well, if you’re like most people you probably started your hunt with a web search of “top 10 restaurants in (insert your location here)”. Dozens of lists from search engines to local bloggers accompanied with a ranking and sometimes hundreds of reviews appear. […]

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OUTSOURCED Part 1: The Peer Employer: No References Required

Outsourced By Callista Ryan The world used to be a simpler place. To get a job you would visit prospective employers, hand in your resume, provide prestigious references, and wait for your call back. Today, the hiring process is more invasive than it has ever been. Before hiring, employers will view as many social media […]

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Will June 7th belong to the millennials?

By Callista Ryan   There is less than a week till June 7th – election day for the province of Ontario.   There is a question looming over the heads of Ontario’s political parties. That is, whether millennials will turn up to vote or not and if they do, where their votes will be cast. This […]

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China dolls, vodka bears, and grounded eagles: Shifting Canadian perspectives of foreign governments

In the latter part of 2017 we asked 2,000 Canadians their thoughts on several foreign governments. When we look at Canada’s wider community of friends there’s a constant narrative across generations. Both Boomers and Millennials agree that our post-war allies, like Japan and Mexico (who finished at the top of our list) are awesome. Honestly, […]

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Millennial Nests and Golden Eggs: How Millennials living with parents are affecting the housing market

So, you’re a NOT-SO-empty-nester. Your Millennial went out, got an education and came back with a degree, a lot of debt, and no job. Your experience is not in isolation, indeed 1 in 3 Canadian households are experiencing this exact scenario today. Let’s be clear, no one in your household is a huge fan of the […]

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Christmas Jingles give Millennials Tingles

They’ve been playing it since Thanksgiving and in some cases since Halloween. There are the old classics, the new classics, the redux of the classics, and then of course there’s my personal bane, George Michael’s discretionary tale of frivolous holiday romance. Please, give your heart away responsibly this holiday season. In the United States alone […]

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