In many markets these days, generational differences in outlook and priorities are important. Over the coming months, as part of Abacus’ market leading work in understanding the role of generation in decision-making, we will highlight how four age groups compare (18 to 29, 30 to 44, 45 to 59, and 60+).
In this release, we will focus on the perspective of Millennials (aged 18 to 29) towards the upcoming election and the parties contesting it.
By combining data from our last two political studies, here is what we find about Millennials:
Read the full analysis at http://abacusdata.ca/canadian-politics-a-generational-divide/#sthash.kdoC3ZmP.dpuf