Young adults really do have it harder today, and what this means for Canadian Millennials
Blogger: Jaime Morrison Rob Carrick’s recent columns in the Globe and Mail discuss how Canadian young adults may be getting a “raw deal” in today’s economy. Carrick discussed the interplay»
Blogger: Jaime Morrison The Ottawa Citizen recently published an article about the intergenerational strife around the politics and economics of working and earning, specifically identifying a separation between the Boomers»
Blogger: Jaime Morrison In a recent Toronto Star article Alyshah Hasham began to articulate the fears of some Canadian Millennials in the face of our current economic climate. The article»
The Impact of Hyperconnectivity
Blogger: Jaime Morrison I’m not actually a super multitasker, I’d say I’m less productive when I am listening to music and trying to work at the same time, although many»
Whole Foods – The Millennials’ Luxury Grocery Brand?
Blogger: David Coletto I just read an interesting post on how Whole Foods became the luxury grocery brand for Millennials in the United States. I was recently down in Southern»
From the vaults: 60 Minutes Profiles the “Millennials”
Blogger: David Coletto A few years ago, 60 Minutes ran a profile on the Millennial generation called – “The Millennials are Coming!” The profile was quite negative describing almost profiling»
The Oscars Fail to Connect with Millennials
Blogger: David Coletto I’ll admit it – I love the Oscars. The pomp, the ceremony, the beautiful women in nice clothes makes for great television. And while I’m a big Billy»
Good advice for marketing to Millennials
Blogger: Jaime Morrison This week we attended the Marketing Magazine Young Influencers Conference 2012 in Toronto. Here is a list of suggestions that came out of this conference that you»
Humour: Millennial Men Use Comedy to Stand Out or Fit In
Blogger: Jaime Morrison Comedy Central recently commissioned a survey to find the relevance of humour in the lives of their target audience, 18 – 34 year old male Millennials. Research»
Blogger: Jaime Morrison We can’t all be Followers, can we? A recent publication identifies which sources Millennials go to for advice when making purchasing decisions. As highlighted in an infographic»
The new Kids’ Club: Urban Food Shopping
Blogger: Jaime Morrison For nearly two months now I’ve been shopping at 60 Carlton, the new Loblaws grocery store in the former Maple Leaf Gardens downtown Toronto. It has earned»
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