Author Archive

Where did the Millennials go? Millennials and membership

By Oksana Kishchuck Gone are the days of diligent church-going twenty-somethings, and after work drinks at the social club for the mid-career millennial employees. It’s apparent that millennials social lives are drastically different, and not just because of the high usage rates of social media apps such as SnapChat and Instagram used to communicate over […]

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The Millennial Delusion

By Oksana Kishchuck In June of 2018, a study was released saying 54% of millennials expect to be a millionaire someday. For a generation that is riddled with student debt, heavily relies on their parent’s basements well into adulthood, and face increasing tuition rates and housing costs, that’s a lot of optimism. Many news outlets […]

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Millennials and technology: Their digital nativity

By Oksana Kishchuk As we reflect on millennials over the past year, I think it only makes sense to share some of the reflections we collected from Millennials in our latest Canadian Millennials Report this June. One of the most repeated hallmarks of this generation is how technology has been engrained in their daily lives. Many […]

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What’s in a word?

By Oksana Kishchuk Millennials. It is a term that we hear a lot online, and in the news, and around the office here at Abacus Data. According to Forbes, the word ‘millennial’ was first used to describe this generation in 1991. In the book titled, ‘Generations’, historians Neil Howe and William Straus discussed “generational personalities”, where […]

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What’s the Deal with Meal Kits

By Oksana Kishchuk The meal kit industry has taken off in Canada and is currently valued at more than 120 million in the total global meal kit market of 2.2 billion. Meal kit subscriptions offer convenience, customization, and worry-free meal prep like no other offering in the food industry. The promise of a fresh, quick, […]

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