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Road to homeownership ain’t what it used to be says Gen Y: TD poll

TD Canada Trust Canada Newswire April 23, 2013 TORONTO, April 23, 2013 /CNW/ – From high property prices to tighter lending conditions, young first-time homebuyers today say they face challenges that their parents didn’t have to worry about. According to new research from TD Canada Trust, Generation Y (or, Millennials) identifies three main obstacles to […]

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Millennials don’t worry about online privacy

By: Hadley Malcolm USA Today April 21, 2013 Millennials let it all hang out. Online that is. A new survey out from the University of Southern California’s Center for the Digital Future shows that Millennials are more willing than any other generation to post personal information online — especially if they get something out of […]

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Australia casts its spell on Canada’s millennials

By: Susan Krashinsky The Globe and MailApril 11, 2013 Among the bizarre and fascinating things that Australia has contributed to the world – including a pink lake, news stories involving shark wrestling, and the astonishing ability to lose a prime minister in the ocean – is the fact that now, “chief funster” is an actual […]

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CANADA: ‘Hide Your Education if You Want a Job!’

By: Jennifer Blastorah The Huffington Post (The Blog) March 27, 2013 Returning to Canada in the autumn of 2011, after completing my master’s degree abroad, I had high hopes of starting a career. Fluent in German, with international experience, educated in Canada and Germany, and with plenty of practical work experience, I was hopeful that […]

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The six ways Generation Y will transform the workplace

By: Lauren Friese and Cassandra Jowwerr of TallentEgg Special to The Globe and Mail Mar. 12, 2013 More than 12 million strong and representing more than one-third of Canada’s population, Generation Y is the largest demographic cohort to come after the baby boomers. Born between 1981 and 2000, members of Generation Y, also known as […]

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E. & J. Gallo Winery Targets Millennial Generation For Sales Growth

By John Karolefski CPG Matters Feb. 2013 Forward-thinking marketers of consumer packaged goods have targeted the Millennial generation as the key demographic for sales growth. These 21 to 36 year olds – also called Generation Y – are interested in food and cooking. Not surprisingly, this group shapes up as an ideal consumer of wine […]

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