Author Archive

This is why millennials will never grow up

Your grown-up children may never hit many of the milestones you’ve come to associate with adulthood — and you can blame their crushing student loan debt for that… [Read More]

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Gen Y money: DIY Disasters

I’m always on the lookout for ways to save cash, and a great alternative to buying is to DIY (Do it Yourself). DIY undertakings can range on a pretty wide spectrum……[read more]

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Are Millennials Actually Lazy?

Summer is well underway and as another school year for students in British Columbia has concluded, our kids have probably heard some phenomenal speeches from valedictorians and other guests. Like most Summer is well underway and as another school year for students in British Columbia has concluded, our kids have probably heard some phenomenal speeches […]

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Are millennials ready to lead? Depends on who you ask

As Millennials take over as the largest generation in the modern workplace, one key question exists: Are they ready to lead? According to new data, the answer just may depend on who you ask. [read more]

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The Outsiders: How Can Millennials Change Washington If They Hate It?

By: Ron Fournier The Atlantic Aug 26, 2013 Forget what you’ve read about the “Me, Me, Me Generation.” Here are four things you probably don’t know about the 95 million Americans born between 1982 and 2003: Millennials, in general, are fiercely committed to community service. They don’t see politics or government as a way to […]

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How To Encourage Millennials To Drink Responsibly

By: Paul Aziz PSFK Aug. 13, 2013 Alcoholic beverages company Diageo launched ‘Think How You Drink’ as a CSR campaign to convey the importance of drinking responsibly to millennial consumers. The campaign taps into the consumer segment’s sense of shame and embarrassment in a humorous manner to avoid being ‘preachy’. The video content spotlights various drunken walk styles […]

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Why paying millennials by the hour is a mistake

By: Eric Chester Fast Casual Aug. 13, 2013 Q. What’s the simplest way to pay an employee? A. Wage per hour. Simply multiply the number of hours worked by the agreed upon hourly wage, subtract taxes and presto — a paycheck! Hourly compensation has been a staple of the free enterprise system since Rosie fastened […]

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How Small Businesses Can Build A Relationship With Millennial Customers

By John Mason, General Manager of IBM‘s Midmarket Business Forbes Aug. 12, 2013 By 2017, millennials –- those consumers now in their mid-teens to mid-30s –- will have more spending power than any other generation in history. This is also a generation that has grown up with information at its fingertips, and isn’t afraid to use — or share […]

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Can You Actually Teach A Millennial How To Do Social Media?

By: Dorie Clark Forbes Aug. 6, 2013 Go ahead, try to “teach” today’s typical college or graduate student how to use Twitter, Facebook, Tumblr or Reddit. As Forbes’ Mark Fidelman reported last year, many graduate programs aren’t even trying – perhaps because of ossified course approval processes, which often take years to get new material into the […]

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5 Simple Ways Millennials Can Build Their Network

By: Heather R. Huhman Parade July 30, 2013 If you’re a Millennial, you’re at an advantage when it comes to networking. Why? Because you have the power of social media on your side. However, although your social-media- and technology-savvy have helped you meet professionals all over the world, you’re still missing out on an opportunity to […]

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