Author Archive

Share everything: How millennials turned the simple idea of sharing into a multi-billion dollar economy

By Devlyn Lalonde Yes, the Millennials have been and are going to turbo-charge the sharing economy and continue to throw our traditional economy into chaos. Let me explain… We will begin by dispelling some myths about the sharing economy. Firstly, people sharing things is not a new phenomenon. Humans have been formally sharing stakes in […]

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Rented dreams: The truth behind millennial home ownership

By Devlyn Lalonde 80% of millennials want to own a home. 80% is a staggering figure, especially when we are routinely told that millennials are a generation of perennial renters, opting to pay rent over paying down a mortgage. Now, the stereotype of the eternal renter is not unfairly painted, currently, only 27% of millennials […]

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Millennials: Where will they go?

By Devlyn Lalonde As we enter into a new year, we turn our gaze to the future of the millennial generation. January 1st doesn’t just mark the beginning of another year; it marks the first time that boomers will not hold the plurality of decision-making power in a Canadian election. With the average life expectancy […]

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What makes a millennial?

By Devlyn Lalonde To kick off our millennial year in review we start by looking at the subject of our discussion: the millennials. Most of our regular readers you will know that millennials are a generational cohort born between the years of 1980 and 2000. In Canada, millennials make up just a little over a […]

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Charities in trouble? How millennials are changing how we give

By Devlyn Lalonde If you are a charity you may be looking at the next generation of donors and scratching your head. You might have seen contradictory articles, telling you that millennials are both the most and the least charitable generations in modern history.  Much has been written about this subject and the answers to […]

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Millennials save but why don’t they invest?

By Devlyn Lalonde We asked millennials for their outlook on their personal finances and their views on investing. Overall, we found that while most millennials are savers, few are investors. While three quarters of millennials have their money in their savings accounts only 41% put their money in growth vehicles likes stocks, bonds, or government […]

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China dolls, vodka bears, and grounded eagles: Shifting Canadian perspectives of foreign governments

In the latter part of 2017 we asked 2,000 Canadians their thoughts on several foreign governments. When we look at Canada’s wider community of friends there’s a constant narrative across generations. Both Boomers and Millennials agree that our post-war allies, like Japan and Mexico (who finished at the top of our list) are awesome. Honestly, […]

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Millennial Nests and Golden Eggs: How Millennials living with parents are affecting the housing market

So, you’re a NOT-SO-empty-nester. Your Millennial went out, got an education and came back with a degree, a lot of debt, and no job. Your experience is not in isolation, indeed 1 in 3 Canadian households are experiencing this exact scenario today. Let’s be clear, no one in your household is a huge fan of the […]

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Christmas Jingles give Millennials Tingles

They’ve been playing it since Thanksgiving and in some cases since Halloween. There are the old classics, the new classics, the redux of the classics, and then of course there’s my personal bane, George Michael’s discretionary tale of frivolous holiday romance. Please, give your heart away responsibly this holiday season. In the United States alone […]

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A CEO Abroad: David Coletto’s insights on millennials and tourism – Scotland Edition

Today our CEO David Coletto will deliver the keynote address at the National Events Conference in Glasgow, Scotland. The conference brings together events and festival professionals from across Scotland and the UK to discuss future and current trends of the experiential industry. In anticipation of his address, he was interviewed by EventsBase Magazine’s Kevin O’Sullivan […]

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