Author Archive

China dolls, vodka bears, and grounded eagles: Shifting Canadian perspectives of foreign governments

In the latter part of 2017 we asked 2,000 Canadians their thoughts on several foreign governments. When we look at Canada’s wider community of friends there’s a constant narrative across generations. Both Boomers and Millennials agree that our post-war allies, like Japan and Mexico (who finished at the top of our list) are awesome. Honestly, […]

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Millennial Nests and Golden Eggs: How Millennials living with parents are affecting the housing market

So, you’re a NOT-SO-empty-nester. Your Millennial went out, got an education and came back with a degree, a lot of debt, and no job. Your experience is not in isolation, indeed 1 in 3 Canadian households are experiencing this exact scenario today. Let’s be clear, no one in your household is a huge fan of the […]

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Christmas Jingles give Millennials Tingles

They’ve been playing it since Thanksgiving and in some cases since Halloween. There are the old classics, the new classics, the redux of the classics, and then of course there’s my personal bane, George Michael’s discretionary tale of frivolous holiday romance. Please, give your heart away responsibly this holiday season. In the United States alone […]

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A CEO Abroad: David Coletto’s insights on millennials and tourism – Scotland Edition

Today our CEO David Coletto will deliver the keynote address at the National Events Conference in Glasgow, Scotland. The conference brings together events and festival professionals from across Scotland and the UK to discuss future and current trends of the experiential industry. In anticipation of his address, he was interviewed by EventsBase Magazine’s Kevin O’Sullivan […]

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Millennials twice as likely to fall victim to cyber crime new study suggests

As avid readers of our blog know, Millennials have, by-far, the greatest online risk exposure as compared to any older demographic. Millennials spend on average, 3 hours or more of their waking hours on the internet per day. With such exposure it is unsurprising that they would encounter a greater number of nefarious persons seeking […]

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Sustainable Growth: How Millennials kick-started the Green Economy

By: Devlyn Lalonde Despite popular belief, Millennials really care about money. It’s true, despite being more likely to leave higher paying work for more fulfilling-lower paying work than previous generations and despite self-identifying as “not being motivated by fiscal incentives”, Millennials really care about money. Millennials care about where there money comes from, whether or […]

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Véa: The Millennial Cracker from the World for the World

As Boomer parents can attest, Millennials have always been picky eaters. But now their refined pallets have been infused with the social conscience of a Himalayan Yogi. Meet Véa, the hottest trend in bite-sized crackers since the communion wafer. Véa is the newest creation from the snack giant Mondelēz International, whose other notable products include […]

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New tech is Star Trek: Millennials and the fitness gadgets they wear

We previously wrote a post on the #Selfcare phenomenon that has seized the Millennial generation -if you haven’t had a chance to read it click here to check it out. That post and your conversation got us thinking about how Millennial views on health and healthy lifestyles are unique as compared to other generations. With that […]

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#Selfcare – The $10B industry Millennials made by accident

  “I’m going to take a ‘me’ day”. As most employers and Boomer parents might of noticed, their Millennial interns and children have taken up the mantel of “self-health” with a fervour often reserved  for Apple users and those charity canvassers we avoid eye contact with on street corners. In one day on Twitter, the […]

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Air France unveils new ‘Millennial’ airline

  “Is this gluten-free?” the voice inquired from the seat behind me on a recent flight. “I’m on a gluten-free diet for the next 30 days so I just want to make sure there’s none in here.” The subject of discussion, a pack of peanuts, the answer to the gentleman’s question, ‘yes’. It was at […]

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