Advisers Must Understand Millennials To Attract Them

Jonathan Nadeau  July 26, 2013

By Gary M. Stern
Investor’s Business Daily
July 26, 2013

Members of the so-called millennial generation like to live for today. Many don’t consider hiring a financial planner.

The wealth managers that require a minimum $250,000 investment make it hard to attract Gen Xs and Gen Ys who were born between 1970 to 2000 and haven’t had time to accumulate extensive savings. But financial adviser firms that target and attract 20-and 30-year old clients bolster their business and can help launch these younger types on the path to financial security.

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