Jaime

Name: Jaime Morrison
Position: Analyst and Social Media Coordinator
Age: 23
Hometown: Almonte, ON
Millennial Type: Achiever

Contact Her:
Email: jaime@abacusdata.ca
Twitter: @cdn_millennials

As a kid, what was the first thing you wanted to be when you grew up?

Growing up I wanted to be a ballerina or a paratrooper.

Where did you go to school?

In 2011 I completed my undergraduate degree in Public Affairs and Policy Management with the Arthur Kroeger College of Public Affairs at Carleton University.

I specialized in Strategic Public Opinion and Policy Analysis with a focus on Communications Research. I am currently pursuing a Master’s Degree program with Carleton University’s Faculty of Public Affairs.

What role do you play in Abacus Data’s Canadian Millennial research practice?

I spent the past year specifically studying the millennial generation with Abacus Data, learning about the complexities of this generation. I make sure Abacus Data’s Canadian Millennial analysts are up to date on the most recent social and consumer trends and I am in charge of guiding the direction of our Millennial Research.

It is my job to keep up with Canadian Millennial news and trends and to contribute to the global discussion surrounding this generation through our Canadian Millennials blog.  I also travel across Canada moderating focus groups for clients on new products, advertisement testing, and communication strategies.

What is your favourite food?

I will never say no to a Chai Tea Latte at Bridgehead, our local fair trade coffee shop.

What do you most like about your job at Abacus Data?

I like having the chance to work on a project from beginning to end, working with a client to understand their needs and then seeing the project through to completion.