David Coletto

Name: David Coletto
Position: CEO
Age: 34
Hometown: Richmond Hill, ON
Millennial Type: Simple Lifer

Contact Him:

Email: david@abacusdata.ca
Twitter: @ColettoD

As a kid, what was the first thing you wanted to be when you grew up?

I wanted to be a bus driver.  I always thought that buses were the coolest thing.  When I was young school bus doors had to be opened manually.  To me, it was an amazing feat of innovation.  So much so that I always sat at the front of the bus and watched the door being opened and closed at every stop.

Where did you go to school?

It seems I was in school forever and yet, I’d go back in a minute.  I did my undergraduate degree in Public Affairs and Policy Management at Carleton University.  Knowing that polling and market research was what I wanted to do, I specialized in Strategic Public Opinion and Policy Analysis.  After making a lot of good friends who were a year younger than me, I decided to stick around campus another year and did a Masters degree in Political Science.  After completing my masters and working full-time for a year, the PhD program at the University of Calgary pulled me west.  I graduated in 2010 and moved back to Ottawa that summer to start-up Abacus Data.

What is your favourite food?

Foie Gras Cappuccino at Rouge Restaurant in Calgary, AB.  All the food at Rouge is amazing, but this delicious, salty beverage is to die for.

What is your biggest pet peeve?

I really can’t stand when people are late.  If you say you’re going to meet me at 8:00pm, you should show up at 8:00pm.  Unfortunately for me, it usually means that I show up early to everything.

On a Saturday evening, what would you most like to do?

I’m a quiet night at home with friends kind of guy.  Play a board game, watch a movie, or just hang out and relax with friends over a nice meal and some good wine.

What role do you play in Abacus Data’s the Canadian Millennial research practice?

I’m lucky in that I get to lead a team of some pretty talented, forward thinking researchers who push the limit every day.

What do you most like about your job at Abacus Data?

I like that I can satisfy my curiosity to learn new things every day.  As a market researcher, I’ve learned about things I never thought I’d ever be exposed to.  Most exciting is when someone asks, “I wonder what Canadians think about this?” and I can respond, “let’s find out”.

Finally, what is the one thing people reading this should know about you?

I love cycling.  If you want to get my excited, ask me about the latest pro cycling race.  Better yet, let’s get onto the road after work or on the weekend.

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