Who are the Millennials?
The Net Generation, Screenagers, Digital Natives, Generation Y, or the Echo Boom, the Millennials are the roughly nine million Canadians born between 1980 and 2000. This generation thinks differently, communicates differently, and is changing the way the world works. This website is about them.
What We Study
What We Can Do for You
Whether studying Canadian Millennial attitudes towards their job, the newest technology, social media, or politics, Abacus Data brings a fresh, unconventional, Millennial curiosity to research.
Please review our services and discover how we can help your business better understand Canada’s largest and most influential consumer group: