research and strategic advice for engaging with canada's emerging generation
What’s the Big Deal with Facebook?
This brief report explores the ways in which millennials use social media, and how that differs from other generations. The scope is narrow, specifically dealing with Facebook use, but the message and the differences are clear.
The Net Generation, Screenagers, Digital Natives, Generation Y, or the Echo Boom, the Millennials are the roughly nine million Canadians born between 1980 and 2000. This generation thinks differently, communicates differently, and is changing the way the world works. This website is about them.