“Achieving outcomes for business leaders, brand managers, recruiters, and marketers by positioning their businesses with Canadians born between 1980 and 2000 (the Millennials). Our team is passionate about making your business successful with our generation.”
- David Coletto, Chief Insight Officer

Meet the Millennials

Which Millennial are you? Find out here.

    The Buzz

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Young adults really do have it harder today, and what this means for Canadian Millennials

Blogger: Jaime Morrison Rob Carrick’s recent columns in the Globe and Mail discuss how Canadian young adults may be getting a “raw deal” in today’s economy. Carrick discussed the interplay»

from Blog — 9 May

Why Tim Hortons and McDonald’s love go-go Gen Ys

The Toronto Star Published On Mon Apr 16 2012 By: Francine Kopun More Canadians – especially Gen Y, or Millennials – are grabbing breakfast on the go, according to research»

from News — 23 April

Class Division by Generation

Blogger: Jaime Morrison The Ottawa Citizen recently published an article about the intergenerational strife around the politics and economics of working and earning, specifically identifying a separation between the Boomers»

from Blog — 23 April

If you had an extra $1000 how …

If you had an extra $1000 how would you spend it? We asked Millennials… http://t.co/jrBDAvwK

from Twitter — 27 March

Gen Y on the move: Why Canadian young people leave home for work

By Alyshah Hasham Toronto Star About 100,000 people left Ontario between 2003 and 2010 and about half of them are young people, he says. The rates of interprovincial migration are»

from News — 15 March

Effects of Unemployment

Blogger: Jaime Morrison In a recent Toronto Star article Alyshah Hasham began to articulate the fears of some Canadian Millennials in the face of our current economic climate. The article»

from Blog — 12 March

Young adults really do have it harder today, and what this means for Canadian Millennials

Blogger: Jaime Morrison Rob Carrick’s recent columns in the Globe and Mail discuss how Canadian young adults may be getting a “raw deal” in today’s economy. Carrick discussed the interplay»

from Blog — 9 May

Class Division by Generation

Blogger: Jaime Morrison The Ottawa Citizen recently published an article about the intergenerational strife around the politics and economics of working and earning, specifically identifying a separation between the Boomers»

from Blog — 23 April

Effects of Unemployment

Blogger: Jaime Morrison In a recent Toronto Star article Alyshah Hasham began to articulate the fears of some Canadian Millennials in the face of our current economic climate. The article»

from Blog — 12 March

The Impact of Hyperconnectivity

Blogger: Jaime Morrison I’m not actually a super multitasker, I’d say I’m less productive when I am listening to music and trying to work at the same time, although many»

from Blog — 1 March

Whole Foods – The Millennials’ Luxury Grocery Brand?

Blogger: David Coletto I just read an interesting post on how Whole Foods became the luxury grocery brand for Millennials in the United States.  I was recently down in Southern»

from Blog — 1 March

From the vaults: 60 Minutes Profiles the “Millennials”

Blogger: David Coletto A few years ago, 60 Minutes ran a profile on the Millennial generation called – “The Millennials are Coming!” The profile was quite negative describing almost profiling»

from Blog — 28 February

If you had an extra $1000 how …

If you had an extra $1000 how would you spend it? We asked Millennials… http://t.co/jrBDAvwK

from Twitter — 27 March

Gen Y women-Beyond fashion-lov…

Gen Y women-Beyond fashion-loving, image conscious urban dwellers who refuse to be tied down http://t.co/S6rBKVZR

from Twitter — 7 March

Stop Pushing Millennials into …

Stop Pushing Millennials into Buying our First Home – the Policy Mic response to Forbes’ “generation of renters” http://t.co/OzAv71aC

from Twitter — 5 March

On our blog: some good advice …

On our blog: some good advice from the @Marketing_Mag 2012 Young Influencers Conference #YIC12 http://t.co/o2BZNRz8

from Twitter — 28 February

Interesting questions on the f…

interesting questions on the future of virtual currency, Gaming in Youth Marketing Panel #YIC12

from Twitter — 23 February

at the @Marketing_Mag 2012 Can…

at the @Marketing_Mag 2012 Canadian Young Influencers Conference @marketing_event

from Twitter — 23 February