“Achieving outcomes for business leaders, brand managers, recruiters, and marketers by positioning their businesses with Canadians born between 1980 and 2000 (the Millennials). Our team is passionate about making your business successful with our generation.”
- David Coletto, Chief Insight Officer

Meet the Millennials

Which Millennial are you? Find out here.

    The Buzz

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“Comedy Natives” Millennial me…

“Comedy Natives” Millennial men fuelled by comedy. The NY Times on Comedy Central research http://t.co/k6rpNMWj

from Twitter — 22 February

R U Ready 4 Us? Check out our …

R U Ready 4 Us? Check out our intro to Canadian Millennials http://t.co/0yVTlvax

from Twitter — 22 February

Humour: Millennial Men Use Comedy to Stand Out or Fit In

Comedy Central recently commissioned a survey to find the relevance of humour in the lives of their target audience, 18 – 34 year old male Millennials. Research conducted by Nielson»

from Blog — 22 February

Adulthood begins later than it used to

PEW SOCIAL & DEMOGRAPHIC TRENDS www.pewsocialtrends.org In a 1993 Newsweek poll, 80% of parents with young children said children should be financially independent from their parents by the age of»

from News — 13 February

National Study Quantifies the “Sharing Economy” Movement

The Sharing Economy movement has gone mainstream.  According to a national consumer study, not only did a 60 percent of overall respondents find the concept of sharing appealing, but a full»

from News — 13 February

Study Shows Boomers Are Still More Likely Than Gen Y to Purchase Health, Beauty, Food, and Beverage Products Online

Shoppers ages 50-54 lead the charge when it comes to purchasing health and beauty products online (52 percent), and shoppers ages 45-49 are purchasing more food and beverage products online»

from News — 9 February

Humour: Millennial Men Use Comedy to Stand Out or Fit In

Comedy Central recently commissioned a survey to find the relevance of humour in the lives of their target audience, 18 – 34 year old male Millennials. Research conducted by Nielson»

from Blog — 22 February

Millennials Follow the Leader

Blogger: Jaime Morrison We can’t all be Followers, can we? A recent publication identifies which sources Millennials go to for advice when making purchasing decisions. As highlighted in an infographic»

from Blog — 7 February

The new Kids’ Club: Urban Food Shopping

Blogger: Jaime Morrison For nearly two months now I’ve been shopping at 60 Carlton, the new Loblaws grocery store in the former Maple Leaf Gardens downtown Toronto. It has earned»

from Blog — 26 January

Digital Citizenship?

Blogger: Jaime Morrison At last week’s Federal Liberal Party convention Don Tapscott discussed how Canadians must rethink government, democracy and politics for the age of 
networked intelligence He outlines the»

from Blog — 26 January

The Great Pipeline Debate in Canada

Blogger: David Coletto Energy policy is front and centre in Canadian political debate these days.  With the Obama Administration cancelling the Keystone XL pipeline and Canadians debating whether to build»

from Blog — 25 January

Team Up with the Millennials

Blogger: Jaime Morrison Are millennials really so different? In our most recent article we aim to consider the differences and similarities between Canadians and Canadian Millennials. When asked about Millennials»

from Blog — 19 January

“Comedy Natives” Millennial me…

“Comedy Natives” Millennial men fuelled by comedy. The NY Times on Comedy Central research http://t.co/k6rpNMWj

from Twitter — 22 February

R U Ready 4 Us? Check out our …

R U Ready 4 Us? Check out our intro to Canadian Millennials http://t.co/0yVTlvax

from Twitter — 22 February